It became clear when I first started closing loans as a 19 year old college student that the majority of LOs out there basically don' t work on their business. They only work in it.

Buried in admin work, doing everything manually without help, forgetting to call back leads and they wonder why they’re stuck...

They live one year on repeat for 10, 20, 30+ years and at the end, there is no "business."

“I’ll just do it myself, it only takes a few minutes” Seems to be the motto of the Mortgage Industry. No systems. No delegation. Control-freaks and chaos.

Your phone rings, you jot down a name & some notes... then you forget about them and never call them back.... Piles of forgotten leads in notebooks and hundreds of deals you could have closed, but didn't.

Like you, I got into this industry because I wanted time and freedom... but what I saw was the opposite—LOs chained to their computers, glued to their pipeline, with no end in sight.

I knew that couldn’t be me.

So I got a coach and became obsessed with CRMs, automation, and systems. I learned that systems = freedom, but only if you treat mortgage like a real business.

Mortgage is one of the best industries out there for driven people, but without the right systems and discipline, it will burn you out.

That’s why I built a platform of modern systems to help LOs close more loans in less time, so you can build a business and a life doing the things you actually want to be doing.